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Advertiser — Analytics

Analytics (/advertiser/analytics) shows detailed stats for your campaigns and ads.

What you see

  • Summary — Totals: impressions, clicks, spend, CTR, conversions (if tracked).
  • Charts — e.g. impressions and clicks over time, spend over time.
  • Per campaign or per ad — Table or list with stats for each campaign or ad.

Date range

You can pick a period (e.g. last 7 days, 30 days, custom). All numbers and charts update for that range. Use this to see what works and to plan budget.

See: Billing, Settings.